Uber introduces ‘Uber Yacht’ in Spain’s Ibiza, expands boat services across Europe

Uber Technologies has announced a yacht service for Ibiza, besides other water-transport offerings in cities across Europe. The company is making efforts to address the robust demand stemming from tourism in Europe, Reuters reported.Named ‘Uber Yacht,’ the service will be available for pre-booking on the Spanish island of Ibiza starting July 26. It will be made available later on in August.

Besides this, the ride-hailing platform is also planning to launch a ‘limo boat’ service in Venice, Italy. This is expected to start later this month. The service will allow the customers to travel around the Venetian Lagoon, the report added.

According to the company, official data from the summer of last year highlights how demand from international customers for Uber’s mobility services has witnessed a major jump of about 55% in 2023 in major places such as Greece and Spain.The company said it was now looking forward to expanding its ‘Uber Boat’ service in Greece from Mykonos, where it was launched last year, to other places like Athens, Corfu and Santorini.

It will allow visitors to travel to beach clubs and further reach remote locales, Uber added.

This comes ahead of the much-awaited 2024 Summer Olympics scheduled for July-August in France. A large number of tourists are expected to travel to Europe to witness the international multi-sport event.

In May earlier this year, Uber also unveiled the tie-up to offer cruises on the Seine River. This is reportedly expected to meet the explosive demand stemming from the upcoming Olympics in Paris.

These initiatives are in line with the approach the company seems to be taking to take care of the needs of travellers looking forward to memorable experiences in Europe in the coming time.